Blogger Solis Yellow (Solis’s Blog), writes that “True fashion – with its ability to observe and reflect societal change, to interpret cultures in an extraordinarily creative way, and to mix this with highly skilled garment making – is an impediment to” the fast paced business model of today’s fashion industry, and “is therefore under threat of extinction.” I applaud and embrace this astute observation, in that it underscores how this mass market addresses the needs of the many, rather than the needs of individuals. In this capacity, fashion has no correlation to culture, and has lost its ability to chronicle history.
This blogger further asks its readers what they can do, as consumers of fashion, to mitigate this unfortunate trend. Her blog hit on a less than positive note, siting that “fast fashion is particularly sclerotic.” But she encouraged her following to consider revolutionary alternatives to this phenomenon: “Demand slow fashion.”
This plea is rich, and its consequences far reaching. If every consumer of fashion took her advice to phase out disposability by not buying anything they could not commit to wearing until it
is worn out, or stained, not just until they tired of the garment, not only would every closet would take on a different profile, the fashion retail market would change considerably.
Another grass roots approach that I think could be very effective if it were wider spread is clothing swaps. While not necessarily revolutionary, this practice could be a very effective step toward phasing out disposability. Over consumption that ended up in clothing swaps might help curb zealous fashion appetites.
And while DIY tutorials and examples are all over social media these days, all supporting the Slow Fashion movement, I understand that not everyone is handy with their hands. But if every consumer of clothing worldwide tried some DIY alternative to shopping, THAT would be revolutionary.